We strengthen the leaders
who strengthen the world.
Maximize Design is a leadership development company—we help churches develop every leader on their team, from the senior pastor to the newest volunteer, through our platform and hands-on coaching, consulting, and training.
We Are Maximize Design.
Maximize Design is a leadership development company for mission-minded organizations. Our platform gives churches and ministry teams the assessments, insights, and AI-powered coaching to develop every leader, from the senior leader to the individual contributor—and we also work with leaders directly through coaching, consulting, and training.
It grew out of 20+ years of walking with leaders and organizations through growth, change, and complexity—from Fortune 100 environments to churches, nonprofits, and startups. Across all of them, one truth held: when leaders live and lead from their unique design, everything changes.
So we built the tool we always wished existed: a way to give every leader clarity on how they're wired, and a coach that helps you develop them on purpose.
Our work is simple: help mission-minded leaders get clear, get aligned, and build teams that are healthy, effective, and built to last.
What drives everything we do.
"We exist to empower mission-minded leaders to maximize their design and multiply their impact."
"We help leaders maximize their design, embody their highest potential, and achieve meaningful, lasting impact."
"We impact the world by equipping leaders who impact the world."
The values that shape our work.
Integrity
We do what's universally right because it's right—not because it's easy, convenient, or popular.
Excellence
We prepare well, show up fully, and finish what we start. Details matter because people and impact matter.
Honor
We lead with humility, truth, and respect for the people we serve—challenging when needed, always with dignity.
Clarity
We help leaders see themselves and their direction clearly—naming reality and removing the fog.
Design
No copy-and-paste solutions. We build custom pathways that fit each leader, culture, and mission.
The people behind the platform.
An ICF Professional Certified Coach (PCC) with 20+ years in leadership and ministry—including 7 as a senior pastor. Rashad built Maximize Design from the inside out, creating the tool he always wished existed.
An executive coach and AI builder who lives at the intersection of people, systems, and technology—shaping how the platform helps teams work smarter.
Real churches. Real results.
"We used to spend hours manually scoring DISC assessments after every Growth Track class. Now it's done before people leave the room. The AI coaching has been a game changer for our team conversations."
"Finally a platform that was built for churches, not just repurposed from corporate tools. Our staff actually uses it because it speaks their language—spiritual gifts, calling, ministry fit."
"The admin AI coach helped me have a completely different conversation with one of our team members. I knew exactly how to approach them based on their profile. That's worth the subscription alone."
Ready to lead from their design?
Give every leader on your team clarity on how they're wired—and an AI coach that helps you develop them on purpose.
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