The Leadership Development Company for Growing Churches

In 90 days, you'll know your team —
and equip them to lead theirs.

An AI Coach trained on your team — ready when you need it.

From Equipped to Empowered.

Made for growing churches. Larger team or custom rollout? Schedule a call.

14-day free trial · No credit card · Cancel anytime

In Your Subscription

Everything your team needs, every month.

DISC behavioral assessment Spiritual gifts assessment H.A.E. Discovery AI Leadership Coach Team dashboards Growth Track integration PDF reports per team member Unlimited team members

Right now, this is most weeks.

Four voices we hear constantly from pastors. You don't need a survey to know any of these — you live them.

⚖️

"Wrong person or wrong seat?"

You can't tell if the staff member who's underperforming is in the wrong role — or whether they shouldn't be on the bus at all. So you keep waiting, and the cost compounds.

🔄

"I'm showing up for everyone else."

You're the always-on pastor — the one who answers the texts, takes the late call, holds the room. And no one is showing up for you, including, often, yourself.

"Why is everyone fighting each other?"

The team you built to do ministry together can't get aligned on a Tuesday meeting. You're spending more time refereeing than leading.

🌱

"I'm leaving development on the table."

You know there are people God called into something bigger than what they're doing on Sunday. You lie awake wondering if you did everything you could to release them into it.

90 days later Same pastor. Different room.

90 days in — here's the room.

Same four pillars. Flipped. This is what pastors actually say after three months on the platform.

🎯

Right person, right seat — every time.

When someone comes through Growth Track you know who they are, where they fit, and what their next step looks like. It's a repeatable process. You stop guessing.

😌

Sunday feels different.

You show up and do your part. The team handles everyone else's. You stop worrying about kids ministry, worship, or guest services — every leader has what they need to handle their own room.

🧭

The team moves together.

You're not offering blanket ministry to people who need specific care. The team slowed down enough to have deliberate conversations instead of talking past each other every Tuesday.

🌳

Leaders develop on purpose.

Your people are stepping into what God's actually called them to. You're not developing leaders by accident anymore. You stop lying awake wondering if you left something on the table.

Three steps. One platform.

1

Assess

Three lenses on every person: how they're wired (DISC), how God shaped them (spiritual gifts), and what their life has prepared them for (H.A.E.).

2

Coach

Your AI Leadership Coach unlocks after the assessments. Trained on your team's actual results. Ask it anything from "how do I lead this person?" to "who should run this initiative?"

3

Align

See your whole team in one dashboard. Place people on purpose. Run the cadence that turns a roster into a leadership pipeline.

Built so you can say yes.

Roll out to your whole team. Re-assess every year. Grow without budget calls. None of it changes your price.

🚪

Open the door for everyone.

Want your whole staff and every volunteer leader assessed? Done. The cost doesn't change whether 5 people use it or 500.

🔁

Re-assess without the bill.

Your team grows. Your people change. Re-run assessments every year, every season, every new cohort — for the same $97.

📈

Grow without the budget call.

Hire three new staff next quarter. Add a campus. Onboard a new volunteer cohort. None of it triggers a budget conversation. You grow; the price doesn't.

Bring your whole team.

Most assessment platforms charge $10 to $30 per person, per month. Here's what that looks like next to Maximize at $97 flat.

Same price. Any team size.

The bigger your team, the further apart these columns get.

Team size Typical per-user model* Maximize tier
10 people$100–$300/mo$97/mo flat
25 people$250–$750/mo$97/mo flat
50 people$500–$1,500/mo$97/mo flat
100 people$1,000–$3,000/mo$97/mo flat
200 people$2,000–$6,000/mo$97/mo flat

*Based on the $10–$30 per user / per assessment range common across major assessment platforms.

At 50 people, you're paying less than $2 per person, per month.

Built for the room you actually lead.

Generic assessment tools serve HR teams. We serve pastors. The difference shows up in every screen.

🙏

Spiritual gifts, done right.

An 18-gift framework that's denominationally neutral. Reformed, Pentecostal, non-denominational, mainline — all welcome.

🚀

Growth Track integration.

First-time visitor on Sunday becomes an assessed leader by week two. Same pipeline, one platform.

🤖

AI Coach trained for ministry.

Not a generic chat bot. A coach trained on your team — built for hard conversations, team placement, and succession.

Made for how churches actually work.

Volunteer-heavy teams. Bi-vocational staff. Sunday cadence. Every workflow assumes the room you actually lead.

Start where you're ready.

Three commitment levels. One promise. Move up as we earn it.

Free
$0

Free forever

For individuals taking their first step.

  • Your own assessment (DISC, Spiritual Gifts, or H.A.E.)
  • 2-week AI Coach taste
  • Keep your results
Start for free
Growth Track
$41 /month

billed annually · $490/yr

For churches digitizing their membership process — or ready to build one.

  • Team assessments (DISC, Spiritual Gifts, H.A.E.)
  • Team dashboard
  • 3 admins · unlimited team
  • Includes The Membership Pathway ($497 value)
Start with Growth Track
Enterprise
Custom

Billed annually

For 2,000+ attendance and multi-campus churches.

  • Everything in Maximize
  • Multi-campus rollout
  • Dedicated success partner
  • Custom admin count
Schedule a call

*Setup fee waived on Maximize when billed annually. Monthly billing includes the $497 setup fee.

Two systems you keep, day one.

Built so this never sits in a drawer. Each one solves a different stage of getting your team activated.

Charter Bundle · Included
Two systems you keep, day one.
Built so this never sits in a drawer. Activation by week two.
Total Value
$794
Included with subscription
1
Activation
Growth Track + Maximize

The Membership Pathway

A Field Guide from First Visit to Fully Engaged in 2 Weeks

Master playbook, three opt-ins, PDF guide, and slide deck — ready to teach the Sunday after you sign up.

2
Engagement
Maximize only

The AI Coaching System for Ministry Leaders

Coaching your team well — with AI as a thinking partner.

A complete AI coaching system for ministry leaders — a six-module course on using AI well, twenty-one paste-ready prompts, the coaching system behind them, and walked-through sequences for the four hardest staff conversations.

🛡️

30-Day No-Questions Refund

Try Maximize Design for 30 days. If it's not the right fit, email us and we'll refund your first month — no forms, no calls, no friction.

Things pastors actually ask.

Straight answers, no fluff.

02 What if it sits in a drawer like every other tool we've tried?
That's why The Membership Pathway is in the bundle. It's an activation system, not another platform. Week one you teach the class. Week two your first cohort is moving.
03 Our team won't actually take three assessments.
You're right — they won't, if you launch it cold. The onboarding flow gives you a rollout script, a launch email sequence, and the AI Coach unlocking moment that makes completion the obvious next step.
04 Is this theologically neutral?
The spiritual gifts framework is denominationally neutral — no charismatic vs. cessationist takes baked in. Reformed, Pentecostal, non-denominational, mainline — all welcome.
05 What if our church has 2,000+?
Schedule a call. Multi-campus and large-staff churches get custom pricing, a dedicated rollout plan, and direct access to our team for the launch.
06 Can we cancel anytime?
Monthly plans cancel any month. Annual plans run the year. Either way, the 30-day refund covers your first month if it's not the right fit.
From Equipped to Empowered

90 days from now, you'll lead them differently.

Three assessments. An AI Coach trained on your team. A leadership pipeline that finally moves.

Every leader. Every person. On purpose.

14-day free trial · No credit card · Cancel anytime

We strengthen the leaders
who strengthen the world.

Maximize Design is a leadership development company—we help churches develop every leader on their team, from the senior pastor to the newest volunteer, through our platform and hands-on coaching, consulting, and training.

We Are Maximize Design.

Maximize Design is a leadership development company for mission-minded organizations. Our platform gives churches and ministry teams the assessments, insights, and AI-powered coaching to develop every leader, from the senior leader to the individual contributor—and we also work with leaders directly through coaching, consulting, and training.

It grew out of 20+ years of walking with leaders and organizations through growth, change, and complexity—from Fortune 100 environments to churches, nonprofits, and startups. Across all of them, one truth held: when leaders live and lead from their unique design, everything changes.

So we built the tool we always wished existed: a way to give every leader clarity on how they're wired, and a coach that helps you develop them on purpose.

Our work is simple: help mission-minded leaders get clear, get aligned, and build teams that are healthy, effective, and built to last.

The Maximize Design team

What drives everything we do.

Our Purpose

"We exist to empower mission-minded leaders to maximize their design and multiply their impact."

Mission

"We help leaders maximize their design, embody their highest potential, and achieve meaningful, lasting impact."

Vision Mantra

"We impact the world by equipping leaders who impact the world."

The values that shape our work.

Integrity

We do what's universally right because it's right—not because it's easy, convenient, or popular.

Excellence

We prepare well, show up fully, and finish what we start. Details matter because people and impact matter.

Honor

We lead with humility, truth, and respect for the people we serve—challenging when needed, always with dignity.

Clarity

We help leaders see themselves and their direction clearly—naming reality and removing the fog.

Design

No copy-and-paste solutions. We build custom pathways that fit each leader, culture, and mission.

The people behind the platform.

Rashad Shabazz
Rashad Shabazz
Founder & CEO

An ICF Professional Certified Coach (PCC) with 20+ years in leadership and ministry—including 7 as a senior pastor. Rashad built Maximize Design from the inside out, creating the tool he always wished existed.

Stephanie Shabazz
Stephanie Shabazz
Co-Founder

An executive coach and AI builder who lives at the intersection of people, systems, and technology—shaping how the platform helps teams work smarter.

Real churches. Real results.

★★★★★

"We used to spend hours manually scoring DISC assessments after every Growth Track class. Now it's done before people leave the room. The AI coaching has been a game changer for our team conversations."

ML
MichaelNew Life Church
★★★★★

"Finally a platform that was built for churches, not just repurposed from corporate tools. Our staff actually uses it because it speaks their language—spiritual gifts, calling, ministry fit."

VL
ValorieGrace Church
★★★★★

"The admin AI coach helped me have a completely different conversation with one of our team members. I knew exactly how to approach them based on their profile. That's worth the subscription alone."

TL
TerryDestiny Church

Ready to lead from their design?

Give every leader on your team clarity on how they're wired—and an AI coach that helps you develop them on purpose.

14-day free trial • No credit card • Cancel anytime

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