Start Your Free Trial — Maximize Design

See how your people are wired

Stop guessing about your people. Start leading from who they are.

Three integrated assessments give you a clear read on every leader and volunteer — how they're wired, gifted, and shaped by their story. Then your AI Coach helps you place them where they'll thrive and develop them from who they actually are — not generic advice.

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No credit card · 14 Days of Full Access · Cancel Anytime

Here's what the platform hands you. On everyone you lead.

Ask your AI Coach about anyone on your roster — a new volunteer or a key leader — and it answers from their actual profile, not generic advice.

Coaching about

Sarah Martinez

Worship Director

DISC Scores — Natural

D32

I85

S58

C29

Top gift: Encouragement

Top 5 Spiritual Gifts✓ Complete

H.A.E. Discovery✓ Complete

AI Coaching Session

Ask me anything about leading Sarah Martinez effectively

I've loaded Sarah's profile and 7 previous conversations. Her highest DISC trait is I (Influence) and her top spiritual gift is Encouragement. How can I help you today?

She naturally encourages and builds people up, so she'll come alive where she gets to pour into others — marriage & family ministry, mentoring new small-group leaders, or leadership development. Lead with affirmation and frame the invitation as a chance to develop people. What ministries do you have in those areas? That's where I'd start her.

Ask about Sarah Martinez…

This is the read the platform hands you on every leader and volunteer you're responsible for — clarity most churches never have.

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14 Days of Full Access. No credit card.

First name

Last name

Church / organization name

Church email address

Weekly attendance

Your role

Setup takes about 2 minutes Private to your church Cancel anytime

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What happens next

Create your account

Check your email for your login link — no password, just click and go.

Take the assessments

Take DISC and Spiritual Gifts yourself first — that's what unlocks your AI Coach.

Meet your AI Coach

It activates the moment you finish — coached to your exact profile, and ready to read anyone you add.

Nice to Meet You

We Are Maximize Design.

Maximize Design is a leadership development company for mission-minded organizations. Our platform gives churches and ministry teams the assessments, insights, and AI-powered coaching to develop every leader, from the senior leader to the individual contributor—and we also work with leaders directly through coaching, consulting, and training.

It grew out of 20+ years of walking with leaders and organizations through growth, change, and complexity—from Fortune 100 environments to churches, nonprofits, and startups. Across all of them, one truth held: when leaders live and lead from their unique design, everything changes.

So we built the tool we always wished existed: a way to give every leader clarity on how they're wired, and a coach that helps you develop them on purpose.

Our work is simple: help mission-minded leaders get clear, get aligned, and build teams that are healthy, effective, and built to last.

The values that shape our work.

Integrity

We do what's universally right because it's right—not because it's easy, convenient, or popular.

Excellence

We prepare well, show up fully, and finish what we start. Details matter because people and impact matter.

Honor

We lead with humility, truth, and respect for the people we serve—challenging when needed, always with dignity.

Clarity

We help leaders see themselves and their direction clearly—naming reality and removing the fog.

Design

No copy-and-paste solutions. We build custom pathways that fit each leader, culture, and mission.

The Team

The people behind the platform.

Rashad Shabazz

Founder & CEO

An ICF Professional Certified Coach (PCC) with 20+ years in leadership and ministry—including 7 as a senior pastor. Rashad built Maximize Design from the inside out, creating the tool he always wished existed.

Stephanie Shabazz

Co-Founder

An executive coach and AI builder who lives at the intersection of people, systems, and technology—shaping how the platform helps teams work smarter.

Read their full stories on Rashad Shabazz

From Our Design Partners

Real churches. Real results.

★★★★★

"We used to spend hours manually scoring DISC assessments after every Growth Track class. Now it's done before people leave the room. The AI coaching has been a game changer for our team conversations."

MichaelNew Life Church

★★★★★

"Finally a platform that was built for churches, not just repurposed from corporate tools. Our staff actually uses it because it speaks their language—spiritual gifts, calling, ministry fit."

ValorieGrace Church

★★★★★

"The admin AI coach helped me have a completely different conversation with one of our team members. I knew exactly how to approach them based on their profile. That's worth the subscription alone."

TerryDestiny Church