See It In Action

Stop Guessing. Start Coaching
From Their Design.

See how churches are using AI-powered assessments and coaching to develop leaders based on how they're actually wired — not generic advice.

For pastors & church leaders · No credit card required

3 Assessments
AI Coaching
PDF Reports
Team Dashboard
3
Assessments
Included
30 sec
From Assessment
to Full Report
24/7
AI Leadership
Coach Access
1
Platform for
Everything

Everything You Need to Develop
Leaders Who Lead

Take your assessments, get your full results, and let an AI Coach speak into your leadership — all inside one platform built for the church.

DISC Behavioral Profiles

Forced-choice assessments that reveal natural vs. adaptive behavior — plus Energy Alignment scores that predict burnout before it happens.

Spiritual Gifts Discovery

18 gifts across 11 clusters with theological depth your Growth Track deserves — not a generic quiz, but real ministry placement clarity.

AI Leadership Coach

Powered by actual assessment data — not generic prompts. Your leaders get personalized coaching based on their complete profile.

Team Dashboard & Reports

See your entire team at a glance — completion rates, assessment results, and PDF reports ready for one-on-ones and team meetings.

Energy Alignment System

Our proprietary burnout predictor measures the gap between who your leaders are naturally and who they're being asked to be in their role.

Growth Track Integration

Replace your paper assessments with a digital platform that onboards new members, develops staff, and builds your leadership pipeline.

Built for the Way Churches Actually Work

Multi-tenant architecture means your data stays yours. Every church gets their own private workspace with team management, assessments, and AI coaching.

Maximize Design Platform

Built by Someone Who's Been
in Your Shoes

Rashad Shabazz

Rashad Shabazz

Founder & CEO, Maximize Design

With 20+ years of ministry leadership — including 7 years as a senior pastor — Rashad understands the weight you carry. He built Maximize Design because he lived the problem: talented people in the wrong roles, no shared leadership language, and coaches who didn't understand the church.

This platform was built from the inside out — by someone who shepherded congregations and created the tool he always wished existed.

Maxwell Leadership Certified ICF Certified Coach (PCC) Executive Coach 7 Years Senior Pastor 2 Business Exits Certified High Performance Coach

See the Platform in Action

A full walkthrough of assessments, results, AI Coach, and team dashboard.

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Churches Are Already Seeing Results

Early design partners are discovering insights about their teams they never had before.

★★★★★

"We finally have a shared language for leadership development. The DISC profiles alone changed how we do one-on-ones with our staff."

CP
Design Partner
Lead Pastor — 800 weekly attendance
★★★★★

"The Energy Alignment score showed us exactly why our worship leader was burning out. We caught it before we lost them."

EP
Design Partner
Executive Pastor — 1,200 weekly

Your Leaders Were
Designed for Greatness

Start with yourself. Take your assessments, meet your AI Coach, and see what changes when you lead from how you're actually wired.

Experience The Platform Today

No credit card · 14 days of access · Cancel anytime

We strengthen the leaders
who strengthen the world.

Maximize Design is a leadership development company—we help churches develop every leader on their team, from the senior pastor to the newest volunteer, through our platform and hands-on coaching, consulting, and training.

We Are Maximize Design.

Maximize Design is a leadership development company for mission-minded organizations. Our platform gives churches and ministry teams the assessments, insights, and AI-powered coaching to develop every leader, from the senior leader to the individual contributor—and we also work with leaders directly through coaching, consulting, and training.

It grew out of 20+ years of walking with leaders and organizations through growth, change, and complexity—from Fortune 100 environments to churches, nonprofits, and startups. Across all of them, one truth held: when leaders live and lead from their unique design, everything changes.

So we built the tool we always wished existed: a way to give every leader clarity on how they're wired, and a coach that helps you develop them on purpose.

Our work is simple: help mission-minded leaders get clear, get aligned, and build teams that are healthy, effective, and built to last.

The Maximize Design team

What drives everything we do.

Our Purpose

"We exist to empower mission-minded leaders to maximize their design and multiply their impact."

Mission

"We help leaders maximize their design, embody their highest potential, and achieve meaningful, lasting impact."

Vision Mantra

"We impact the world by equipping leaders who impact the world."

The values that shape our work.

Integrity

We do what's universally right because it's right—not because it's easy, convenient, or popular.

Excellence

We prepare well, show up fully, and finish what we start. Details matter because people and impact matter.

Honor

We lead with humility, truth, and respect for the people we serve—challenging when needed, always with dignity.

Clarity

We help leaders see themselves and their direction clearly—naming reality and removing the fog.

Design

No copy-and-paste solutions. We build custom pathways that fit each leader, culture, and mission.

The people behind the platform.

Rashad Shabazz
Rashad Shabazz
Founder & CEO

An ICF Professional Certified Coach (PCC) with 20+ years in leadership and ministry—including 7 as a senior pastor. Rashad built Maximize Design from the inside out, creating the tool he always wished existed.

Stephanie Shabazz
Stephanie Shabazz
Co-Founder

An executive coach and AI builder who lives at the intersection of people, systems, and technology—shaping how the platform helps teams work smarter.

Real churches. Real results.

★★★★★

"We used to spend hours manually scoring DISC assessments after every Growth Track class. Now it's done before people leave the room. The AI coaching has been a game changer for our team conversations."

ML
MichaelNew Life Church
★★★★★

"Finally a platform that was built for churches, not just repurposed from corporate tools. Our staff actually uses it because it speaks their language—spiritual gifts, calling, ministry fit."

VL
ValorieGrace Church
★★★★★

"The admin AI coach helped me have a completely different conversation with one of our team members. I knew exactly how to approach them based on their profile. That's worth the subscription alone."

TL
TerryDestiny Church

Ready to lead from their design?

Give every leader on your team clarity on how they're wired—and an AI coach that helps you develop them on purpose.

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